Case studies

How Fieldstone cut lead response time from hours to seconds.

Elena Brooks

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8 min read

Fieldstone came to us with a 4-hour median lead response time and a growth team drowning in swivel-chair work between tools.

The setup

Three workflows: instant enrichment and scoring on form submit, routing with a hard SLA, and an agent-drafted first reply for every qualified lead. Ninety days later, median response time is 41 seconds.

What they’d do differently

Start with routing, not enrichment — the SLA change alone accounted for over half the lift.

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